The most downloaded articles from International Journal of Research in Marketing in the last 90 days.
The Journal of Rural Studies publishes cutting-edge research that advances understanding and analysis of contemporary rural societies, economies, cultures and lifestyles; the definition and representation of rurality; the formulation, implementation and contestation of rural policy; and human interactions with the rural environment. The journal.RURAL MARKETING “Rural Marketing is Real Marketing” The predominantly rural character of India’s national economy is reflected in the very high proportion of its population living in rural area’s: They were Year Rural Population In 1901 89 per cent In 1951 83 percent In 1971 80 percent In 1981 76 per cent In 1991 74 per cent In 2001 73 per cent With more than 700 million people living.We uncover important challenges to marketing strategy research—not least the increasingly limited number and focus of studies, and the declining use of both theory and primary research designs.
Land Economy, Environment and Society (LEES) Working Papers are available to download. Documents in PDF format can be read using Adobe Reader. MS Word and Powerpoint documents can be read by using their respective applications or any alternatives.
Research Central Institute of Agricultural Engineering The Central Institute of Agricultural Engineering (CIAE), Bhopal was established on 15th February 1976 during the Vth Five Year Plan on the recommendation of Task Force headed by Dr. JS Kanwar with an aim to develop and popularize technologies for mechanization of Indian agriculture.
Rural marketing process is both a catalyst as well as an outcome of the general rural development process. Initiation and management of social and economic change in the rural sector is the core of the rural marketing process. It becomes in this process both benefactor and beneficiary.
View Rural Development Research Papers on Academia.edu for free.
Tom Misselbrook - Greenhouse gases - are we counting correctly (2.9 MB, PDF) Rainer Roehe - Genetic mitigation strategies for methane emissions (1.54 MB, PDF) Tony Waterhouse - from measuring individual animal emissions to considering ghg emissions (2 MB, PDF) Anita Wreford - Assessing the efficiency of adaptation options (668.13 KB, PDF).
The role that Rapid Rural Marketing Appraisal (RRMA) can play in this broad sense of marketing research lies in the identification and prioritisation of marketing problems, and the evaluation of practical means of improving marketing functions, to meet the needs for expansion coupled with higher performance. The first step is to describe.
The Effects of Digital Marketing Communication on Customer Loyalty: An Integrative Model and Research Propositions ABSTRACT The cost efficiency and diversity of digital channels facilitate marketers’ frequent and interactive communication with their customers. Digital channels like the Internet, email.
Marketing Research Tony Proctor, MA, MPhil, PhD, DipM, has had ten years experience in the industry and is Visiting Professor in Marketing at the Chester Business School. He also contributes to several postgraduate masters and doctoral level.
RESEARCH METHODOLOGY AND REVIEW OF LITERATURE 2.1 RESEARCH METHODOLOGY The researcher obtained necessary data from the primary source as well as from the secondary source. As data on rural marketing strategy, both in urban and rural areas, is scanty; a major portion of the data is generated from primary sources through field study.
In the past few years, ISB faculty members have published over 60 papers in top-tier journals. Our faculty have received numerous coveted research grants awarded by premier academic institutions, research centres, corporate houses and reputed foundations such as the Bill and Melinda Gates Foundation, Ford Foundation, MacArthur Foundation, WWF.
Identifying Market Opportunities for Rural Smallholder Producers: approach is to enable service providers and farmer groups to evaluate their marketing opportunities based on market DEMAND. This method aims to promote diversification and find ways to add value to agricultural products.
Importance of marketing projects research topics. Students pursuing their MBA degree programs or other academic programs need to write research papers, thesis or dissertations on the given marketing project research topics. For appropriate writing, students need to choose a suitable topic that is approved by the supervisor and also helps them.
Abstract: This research paper investigates the impact of marketing strategy on business performance with special reference to the selected SMEs in Oluyole local government area Ibadan, Nigeria. The survey research design method was used in this study which involves using a self-design questionnaire in collecting data from one hundred and three (103) respondents. The instrument used in this.
The main purpose of VisitScotland’s segmentation model is to help optimize marketing spend and target communications at the right consumers within the UK for all marketing channels. VisitScotland first conducted a large scale consumer research programme to develop an accurate and detailed picture of the UK visitor market back in 2006. This.