The effect of Sales promotion tools on brand image.

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Sales promotion is a marketing strategy which has been studied for years and has become a crucial factor in modern marketing. The purpose of promotion is to reach the targeted consumers and persuade them to buy.. research methods, research strategy, validity and reliability of the research findings.

The objective of this paper is to find out if sales promotion techniques to be adopted at a given time affect the company’s sales volume and also to look at the effect of sales promotion on organizational performance.. Survey research approach will be used, using questionnaires, and it.

Sales promotions have been studied very extensively over the past decades and today have become one of the chief factors in the promotional domain. The importance of sales promotions is.

However, very little research on the influence of sales promotion techniques on buying behavior especially on motor industry has been conducted in developing countries such as Kenya. Likewise, most of these studies were carried out in different countries with diverse cultural backgrounds, geographical.

THE IMPACT OF MARKETING-SALES RELATIONSHIP ON BUSINESS PERFORMANCE This study explores the marketing-sales relationship and the impact it has on business performance. Literature review of this study draws together relevant research and literature on this topic, based on which the conceptual framework is formed.

A research paper recommender system would greatly help researchers to find the most desirable papers, Although this list suggests that there is a simple, linear process to writing such a paper, the actual process of writing a research paper.

Explore Marketing Research Topics or Ideas, Marketing Projects, Advertising Project Topics or Ideas, Sales Based Research Projects, Latest Synopsis Examples, Samples, Structure Abstract, Base Papers, Source Code, Thesis Ideas, PhD Dissertation for MBA Students, Reports in PDF, DOC and PPT for Final Year MBA, Diploma, BSc, MSc, BTech and MTech Students for the year 2015 and 2016.

The Impact of Marketing Promotion through Social Media on People’s Buying Decision of Lenovo in Internet. In this research paper the authors used descriptive research.. sales promotion, public relation, exhibitions, and direct mail (Baker, 2003)(7).

A substantial body of research has examined the impact of price promotions on sales and loyalty, and recent work has also considered the effect of discounts on the perceived efficacy of utilitarian products through price-quality associations (the placebo effect; e.g. Shiv, Carmon, and Ariely 2005).

CERTIFICATE This is to certify that the dissertation entitled “Impact of Sales Promotion on Middle Class Consumer and Brand Equity Perception, with respect to selected FMCG products” is the bona-fide research work carried out by Mrityunjay Kumar, in partial fulfilment of the requirements for the award of the Degree of Master of.